Growing with ads?

2021.10.28 11:56 piccdk Growing with ads?

TLDR: I want to grow my podcast, I tried advertising but it's unaffordable to get meaningful results.
I've had my podcast for about a year, and I really enjoy it. Right now it's still very small with 2.2k plays total, but I'm hoping that in the very very long term (5 years+), it would be big enough that it can supplement my income.
However, growing it has been hard. I wanted to try to speed up the process a bit by investing on it and have publicity towards it.
I first tried YouTube ads. In terms of views it was actually very good and I paid around 0.04€ per view which I find very cheap. However, those views don't seem to be meaningful. I only got a single subscriber from it, almost no likes, and no comments. So people were engaging with the content and it was mostly "dead views".
The audience custumization on YouTube is not great, so I figured that was the problem. So I figured I'd try something that was close to my audience. I thought about doing facebook ads since the customization is very good there, but then I had the idea of doing business directly with some already established pages.
There is a relatively big community around the topics I cover in my podcast on Instagram. So messaged a lot of them and decided to go with the ones that had the best price for their size/engagement. I was pretty hopefully for this because for most pages I think the audience in those pages is spot-on, and I don't think I can possibly do more direct targeting than this.
I ended up spending 330€ across 8 pages, some somewhat small (and thus cheap) and some bigger and more expensive. Some were posts + stories and some only stories. But the goal was always clicking the link in the story to be directed towards the podcast episode.
In total the stories had 64000 impressions (views), and 390 clicks.
In actual output to the episode, on YouTube it gained 211 views, 15 likes and 21 subs. I was impressed by the view/like ratio, and I was surprised that I got no dislikes, which I expected to get some. In this sense the engagement was infinitely better than YT ads. I also gained around 100 plays across podcast platforms.
The results weren't bad, but god they were expensive. To simplify all the outcomes and combining podcast+podcast plays together, I paid 1€ for 190 impressions, and around 1€ per podast view.

  1. I am being too critical of my outcome? Or is the pricing standard for this type of stuff?
  2. Is there some other way of advertising the podcast that is more cost efficient? I already read a fair bit about how to grow the podcast organically, I mean specifically with ads.
Regarding 2, I thought about advertising with podcasts directly instead of Instagram pages. In some sense that would be more direct targeting, but it has 2 problems:
a) there isn't as much space to advertise. The community on IG is a lot bigger. There aren't many podcasts and they aren't as big. Only 2 come to mind that are big but those would be crazy expensive to advertise on.
b) IG has the benefit that is very low-effort to actually to go the podcast if you're interested. It's literally a click away. While an ad on the podcast you will have to go look it up. Even if you click a link in the podcast description, you still have to stop what you're doing and go click it, since many people listen to podcasts doing something else.
Insight is very appreciated! Thank you!
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2021.10.28 11:56 CoinjoyAssistant Mono Lisa De Histoire NFTs a Rare Blend of Art, Tech, Culture

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2021.10.28 11:56 HoldGroundbreaking29 Sketchy Employee Contract.

Has anyone ever have to obtain Liability Insurance before working for an agency before? I currently work with two agencies, and am about to be on-boarded to a third. And never have I seen a requirement for Liability Insurance. They also have a clause in their contract that if I wish to terminate my services, I must provide a 90 day notice, in writing; employees must not not discuss their salaries; and they must persue the RBT credential.
With how bad I have been treated with a different agency, and now this, I’m not even sure if I want to continue ABA.
Does anyone have any opinions?
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2021.10.28 11:56 innerkidmusic I'm writing a song a month! (follow along)

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2021.10.28 11:56 PolyShaun Sermon on the Mat: ONITA!

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2021.10.28 11:56 throwRA_miserygirl_ Furious with my [25F] BF [24M] after he insulted my friend and made her cry. I need help to reconcile

Right now I need to find a way to just not lose my friend, she's been taking a distance from me. I've been dating my BF for 7 months. So far he's the sweetest guy in the world, the absolute best man. He is the closest there is to perfect. Needless to say, the twist was in the making.
I added him to a group chat with my friends, we're all from the same background and my friends look up to him. He rarely ever participates though, unless someone asks him something directly, he doesn't talk. In the gc there's a friend (25F) of mine who is a YouTuber, she makes travel vlogs. We were just chatting about travel goals and plans when my friend mentioned that she enjoyed visiting a country that we're all familiar with. She was kinda bragging about how she good she was treated bc she's a vlogger and invitations she got while staying there, but then she went on to say that the country has a good economy and growth and whatever, basically her utopia. My bf then, out of nowhere, jumped in and replied to her saying "Jeez. You really do have the intelligence of YouTuber." Obviously she was upset. He then doubled down on her and literally (not even tacitly) calling her stupid.
My friend left the gc and has cried to me. I'm genuinely stunned he was this rude. I asked him what the hell he was thinking and he's 100% convinced he was right and my friend is being unreasonable. And now I feel like I've done a big mistake by adding him to the gc. Now it feels like my friend and I are triangulated. How do I do damage control?
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2021.10.28 11:56 mackeastman My snowman looked a lot friendlier during the day

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2021.10.28 11:56 CKretty Her subtle way of asking for belly rubs

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2021.10.28 11:56 Mesquiter Don't get back up bro.

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2021.10.28 11:56 SuperMariob91 Get 50$ FREE in crypto in few minutes

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I was able to make about $ 200 ... then I lost everything by betting on roulette ... but maybe you will be luckier than me.

The site has a gambling license which may not be valid in all countries. I had to use a VPN.
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2021.10.28 11:56 johnjay80 Train carrying ethanol derails in Fairmont, MN Oct 27, 2021

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2021.10.28 11:56 planetary_ocelot Just found out I can go what are the covid rules for this year

I can't find any on the Orlando EDC page and the ones for LA seem specific to there I just want to be prepared. Sorry if this has been posted before.
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2021.10.28 11:56 Fuhreeldoe What's the deal with the shush pose?

Every pro SC2 player has three poses: arms crossed, hands on hips, and finger over mouth. Is that some Korean thing? I don't get it.
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2021.10.28 11:56 Jb19912020 Student loan finally paid off - happy days

Long time lurker / first time poster - and not really a question..but… finally paid off my student loan this month and couldn’t be happier. I know for many this won’t be a particular goal as it’s not really considered a ‘debt’ but I’m really looking forward to the extra cash each month in my pay packet and not seeing that ‘student loan deduction’. Starting 2022 Im hoping to be putting the extra into my pension but for now I think I’ll just enjoy the extra 🙂
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2021.10.28 11:56 happyhungryhijabi Hot Fudge Chocolate Pudding Cake Recipe | No Egg Recipe

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2021.10.28 11:56 dandydani317 Is there enough room for an old, adorable fat cat here?

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2021.10.28 11:56 Thehexgammer Lol why did i make this

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2021.10.28 11:56 diadiktyo ELI5: When you feel a real physical sensation while dreaming (e.g. pulsating blood, crumbling teeth), what comes first, the dream image or the nerve sensation? What causes it?

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2021.10.28 11:56 Xavatar_editsX It's not even a question at this point it just automatically happens

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2021.10.28 11:56 money4213 Pick 1 TE to KEEP (trading one away)

View Poll
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2021.10.28 11:56 Happy-Spend-2082 TELEGRAM TELEGRAM
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2021.10.28 11:56 NWq324 An example of Reddit’s unfair treatment of us and refusal to communicate their intentions.

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2021.10.28 11:56 jollyroger108 window manager(s)

I've been using i3 on my laptops for over a year. most recently I paired it with Plasma and find it quite nice.
so, tell me about Openbox. someone strongly suggested Gnome/Openbox is a better workflow.
what are "cascading windows?"
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2021.10.28 11:56 siamak50 What are the Advantages of Infrared Heating?

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2021.10.28 11:56 diorvirgo help

is there anyway i can switch my herf to disagree instead of agree? i'm an idiot and i rushed through the whole thing when i get the notification that it was in myunlv and didn't see the part where it says if i clicked agree it gets added onto my tuition and if i didn't i would get it onto my bank account :( lol
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